We were recently asked to be a vendor at Yoga for Hope in San Diego. Yoga for Hope is an event that is put on by City of Hope, a nonprofit with a new model for cancer centers — they are focused on rapidly transforming scientific discoveries into both better treatments and better prevention strategies for cancer, diabetes, HIV/AIDS and other life-threatening diseases. In addition to treatment, patients and their families are offered gentle, restorative yoga classes for well-being and relaxation. This program has had a profound impact on symptom management and quality of life for many City of Hope patients. Yoga for Hope is a breathtaking and unforgettable fundraising event, bringing awareness regarding the benefits of yoga practice for patients with life-threatening illnesses.
Thousands of yogis (of all levels) attended, and the event was magical. The stars were aligned for us to launch our latest product at the event — the mini firm black roller. To honor those who already donated to attend, we focused more on supporting the yogis and the cause, rather than on selling, so decided to set up a prize wheel.
RistRoller® co-founder Jade and our awesome marketer Yasemin were able to score some awesome prizes for our prize wheel. Visitors won healthy food certificates (thanks to Healthy Dining and Fresh Catch), as well as on site healthy and healthy-ish snacks... and of course, RistRollers.
